Author: Anna Gordienco
Mar 29, 2023

How Great Products Come to Life: Insights from Galaxsys CPO – Vigen Safaryan

The gaming industry has seen significant growth in recent years, driven by the rising demand for immersive entertainment and technological advancements. As a result, creating exceptional games has now become a complex process that demands a thorough understanding of multiple factors. In this blog post, we will dive into the various phases of game development, the significance of staying up-to-date with emerging technologies and trends, and the crucial role of user experience (UX) in the gaming industry with the expertise of Galaxsys’ Chief Product Officer, Vigen Safaryan.

The process of creating a new game is a complex journey that involves several stages, from conceptualization to post-launch support. This journey begins with research and conceptualization, where the team collaborates to determine the game’s core elements, such as concept, gameplay, and storyline. Moving on to pre-production, the team works on developing the game’s mechanics, design, and art style. Upon completing pre-production, the team enters the production phase, where it focuses on coding, scripting, and implementing game assets. The testing stage is critical, as the team identifies and addresses bugs, performance, and stability issues. Finally, the game is launched, and post-launch support is provided to maintain player engagement and resolve any issues that arise.

As Safaryan puts it, “Creating a game is more than having an idea. It requires a team effort and a well-planned process to bring that idea to life.”

User experience (UX) plays a crucial role in game development as it encircles the overall experience of players while interacting with the game, including interface, controls, gameplay, and visual design. To deliver a positive user experience, game developers conduct user research to gain insights into players’ needs and preferences. They also emphasize accessibility, intuitive design, consistency, playtesting, and gathering feedback from players. As Galaxsys’ CPO Vigen Safaryan emphasizes, “We prioritize the user experience in the design of our games, with the goal of creating enjoyable and seamless games for all players.”

In order to prioritize features and updates for Galaxsys games, the team takes a comprehensive approach that includes analyzing player behavior data, researching competitor products, soliciting user feedback, considering technical feasibility and resource constraints, and aligning with the strategic goals and game vision. It’s crucial to prioritize features and updates that add value to the game and improve the overall player experience.“We constantly analyze player behavior and feedback to ensure our games meet their needs. We prioritize features and updates that enhance the overall player experience and keep them engaged,”

Finally, staying up-to-date with the latest developments in technology and trends in the gaming industry is essential to remain competitive and provide players with the best possible gaming experience. 

“To stay current with new technologies and trends in the gaming industry, we make it a priority to attend conferences and events, read industry publications, network with peers, monitor competitors, and invest in ongoing education and training,”

Overall, Galaxsys has launched several successful games that have garnered a lot of attention from players and partners worldwide. While all of the games have been successful in terms of player count, bet amount, and feedback, some unique titles such as Rocketon, Cash Show (in cooperation with Fashion TV Gaming Group), Golden RA, and Mr. Thimble stand out for their innovative approach, advanced UI/UX design, and engaging gameplay. These games have been able to provide players with an immersive experience and have received positive feedback from the players.

In conclusion, creating a great game requires a well-planned process that prioritizes user experience, incorporates the latest technologies and trends, and focuses on adding value to the player’s overall experience. As highlighted by Galaxsys’ Chief Product Officer, Vigen Safaryan, with a comprehensive approach that focuses on player needs and preferences, Galaxsys has launched successful games that stand out for their innovative approach, advanced UI/UX design, and engaging gameplay. 


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